Here's another interesting session from the South by Southwest Interactive conference a few weeks ago... Dharmesh Shah, co-author of the Inbound Marketing book, gave a concise, high-speed presentation on some of the best practices in social media marketing. Here are a couple of video clips from his session:
A lot of the startups I work with, both open source companies and SaaS, are now taking Inbound Marketing more seriously as a way to grow their business, whether it's an open source business, cloud, SaaS or some combination. The reality is it's just not good enough to have a killer product. You need to have a dialog with prospects and make sure that they can find you. The good news, is with products from companies like HubSpot and Marketo, it's much easier to implement these techniques than ever before.
Of course, these techniques are good for larger companies as well as startups. I wrote a guest posting for HubSpot's Inbound Marketing blog on that topic.